Remember that your survey respondents don't really care about what is interesting to you or your company - they care about how quickly they can finish the survey. What data do you need to make your argument, launch your campaign, or change a product? Extraneous, "good to know" questions bog down surveys and dim their focus. Make the survey as short as possible.įocus on what's really important. For example, if you're collecting a ton of data that you want to break out and analyze, you should create your survey using Microsoft Forms so you can download the results as a spreadsheet. On the other hand, if you want to email your customers a survey, you'll want to make one using Google Forms.Īdditionally, think about how you want to use the data. For example, if you're trying to survey your Facebook fans, your survey should probably live on Facebook. Choose the right platform for the survey.Ĭreating a proper survey starts with choosing the right platform. Include a 'red herring' question to weed out inattentive respondents.ġ.Align questions and answers to each type of respondent.
0 kommentar(er)
